All Episodes
Displaying episodes 31 - 60 of 82 in total
Episode 51: Telling Your Brand Story Without Compromising Conversions
In this episode, Ryan and Jon talk about how too many ecommerce brands lead with information about their company, their team, or their mission before telling prospecti...
Episode 50: What will traffic look like in 2022?
In this episode, Jon interviews Ryan about some of the biggest traffic generation surprises he saw in 2021 and what expectations he has heading into the new year.
Episode 49: How Do CRO And SEO Exist Together?
The name of this show is Drive and Convert for a reason. At its core, online business is about driving traffic to your site and then converting that traffic into custo...
Episode 48: Referral Traffic: An untapped growth channel?
Most marketers are used to digging around in Google Analytics to review their website traffic from organic search, social media, and email marketing, but far fewer ded...
Episode 47: Rapid Testing – The Next Evolution of CRO?
Traditional conversion rate optimization is built around achieving statistically significant results through a combination of research and testing. It can be expensive...
Episode 46: The Traffic Balancing Act
It's not uncommon to hear the phrase "work/life balance" thrown around in a business setting. It's usually brought up by well-meaning managers who want to make sure th...
Episode 45: Why Brands Don't Invest In CRO (And What It's Costing Them)
Fill a room with 100 ecommerce managers and ask them where they are investing their time, energy, and resources to try and hit their growth goals. Chances are, most of...
Episode 44: How To Attract Customers This Holiday Season (2021 Edition)
The 2021 holiday season is here, but recent events have made it so that paid acquisition can no longer be considered the "easy button" when it comes to attracting pote...
Episode 43: Opting In To Optimization (Jon's New Book)
With the explosion of direct-to-consumer online retailers, things have been heating up in the ecommerce industry. The differentiators of yesterday have become table st...
Episode 42: How To Make The Most Of Your Holiday Campaign
Believe or not, the 2021 holiday season is right around the corner, and it's shaping up to be another big year for ecommerce brands. Hopefully your preparation is well...
Episode 41: When (And How) To Invest In Search Engine Optimization
For many brands, Search Engine Optimization (SEO) is a lot like eating right and exercising regularly. You know that you SHOULD be doing it. You know that it has lots ...
Episode 40: The Downside of Discounting (& What To Do Instead)
Many brands default to discounting as the "easy button" for juicing their online sales, but doing this too often can put you on a price-cutting hamster wheel that is i...
Episode 39: Chasing Bad Forecasts
There's currently lots of frustrations in the E-commerce world around ad performance. What we all expected to happen in 2021 is not happening. Cost per click is up, sa...
Episode 38: iOS15 & Why CRO Is More Important Than Ever
Clients at The Good are interested in how firms like Logical Position are still getting results for their clients –– and why optimization is more important than ever t...
Episode 37: Re-Directing Facebook Traffic
Today we're tackling the hot topic of Facebook and how Apple's ios 14 update has affected its performance. Based on analytics, it appears like the data might be going ...
Episode 36: Overcoming Channel Conflict
Direct-to-consumer is all the rage right now...and for good reason. Removing wholesalers, retailers, dealers, and marketplaces generally reduces costs and provides a b...
Episode 35: Text Ads on Google
With that advent of smart shopping campaigns, it has become ridiculously easy to start spending money on Google shopping ads and to see some return. But one area that'...
Episode 34: Common Objections to CRO
Digital marketing can start the fire, but CRO adds fuel to the fire. Yet, it seems every business has this bank of excuses on why CRO can't happen now, or why it doesn...
Episode 33: Shiny New Traffic Sources
There's no end to new platforms popping up and claiming to be the next great source of traffic to your business. First there was Yahoo. Then Google. Then Facebook. The...
Episode 32: Writing Product Descriptions That Convert
Product descriptions may seem straightforward, but if done right they can significantly improve conversion rates. Today Jon explains why product descriptions are one o...
Episode 31: On-Site SEO & Its Value to SEM
Traffic sources can come from a number of places, but for most companies the largest source is Google. And things can get confusing when it comes to organic traffic ve...
Episode 30: Data at Each Stage of your Company
In the Ecommerce world, it's almost always about the data. But what works well for large organizations may not work well for small ones and vice versa. A lot of that h...
Episode 29: How to Compete Online with a Small Budget
Larger companies get most of the press and excitement with their 6 and 7 figure marketing budgets, but the majority of clients we work with are smaller. And smaller c...
Episode 28: Traffic & CRO--A Match Made in Heaven
Today, Jon & Ryan talk about how Digital Marketing and CRO work together to create a scenario where one plus one really equals three or four. When these combine it It ...
Episode 27: Capitalizing on 2020 to Push for More in 2021
The official data from the Census Bureau has stated that through Q3, e-commerce was up 32% year-over-year in 2020. By no means should a company complain when they're u...
Episode 26: Laws of Conversion (Part Two)
How does one break down optimization into some key principles? In episode #24, Jon started talking through his eight laws of conversion. The first four were: It's h...
Episode 25: Are You Missing Out?
As business owners, we’re always worried about missing out. Many businesses owners we talk with seem to regularly have FOMO (fear of missing out) when it comes to mark...
Episode 24: Laws of Conversion (Part One)
Today, is the first in a two part series about the first four principles of the world of Conversion Rate Optimization. What are these fundamental truths, and how can I...
Episode 23: Amazon: How and Why to Drive Traffic
It's hard to talk about E-commerce and driving traffic without thinking about Amazon. How do you find new customers there? Should you run on ads on Amazon? Ryan has th...
Episode 22: 7 Types of Customers and How to Convert Each of Them
There are seven different types of people that you're going to find coming to your site. And if you can understand who these people are in each one of their buckets, y...