All Episodes

Displaying episodes 31 - 60 of 74 in total

Episode 43: Opting In To Optimization (Jon's New Book)

With the explosion of direct-to-consumer online retailers, things have been heating up in the ecommerce industry. The differentiators of yesterday have become table st...

Episode 42: How To Make The Most Of Your Holiday Campaign

Believe or not, the 2021 holiday season is right around the corner, and it's shaping up to be another big year for ecommerce brands. Hopefully your preparation is well...

Episode 41: When (And How) To Invest In Search Engine Optimization

For many brands, Search Engine Optimization (SEO) is a lot like eating right and exercising regularly. You know that you SHOULD be doing it. You know that it has lots ...

Episode 40: The Downside of Discounting (& What To Do Instead)

Many brands default to discounting as the "easy button" for juicing their online sales, but doing this too often can put you on a price-cutting hamster wheel that is i...

Episode 39: Chasing Bad Forecasts

There's currently lots of frustrations in the E-commerce world around ad performance. What we all expected to happen in 2021 is not happening. Cost per click is up, sa...

Episode 38: iOS15 & Why CRO Is More Important Than Ever

Clients at The Good are interested in how firms like Logical Position are still getting results for their clients –– and why optimization is more important than ever t...

Episode 37: Re-Directing Facebook Traffic

Today we're tackling the hot topic of Facebook and how Apple's ios 14 update has affected its performance. Based on analytics, it appears like the data might be going ...

Episode 36: Overcoming Channel Conflict

Direct-to-consumer is all the rage right now...and for good reason. Removing wholesalers, retailers, dealers, and marketplaces generally reduces costs and provides a b...

Episode 35: Text Ads on Google

With that advent of smart shopping campaigns, it has become ridiculously easy to start spending money on Google shopping ads and to see some return. But one area that'...

Episode 34: Common Objections to CRO

Digital marketing can start the fire, but CRO adds fuel to the fire. Yet, it seems every business has this bank of excuses on why CRO can't happen now, or why it doesn...

Episode 33: Shiny New Traffic Sources

There's no end to new platforms popping up and claiming to be the next great source of traffic to your business. First there was Yahoo. Then Google. Then Facebook. The...

Episode 32: Writing Product Descriptions That Convert

Product descriptions may seem straightforward, but if done right they can significantly improve conversion rates. Today Jon explains why product descriptions are one o...

Episode 31: On-Site SEO & Its Value to SEM

Traffic sources can come from a number of places, but for most companies the largest source is Google. And things can get confusing when it comes to organic traffic ve...

Episode 30: Data at Each Stage of your Company

In the Ecommerce world, it's almost always about the data. But what works well for large organizations may not work well for small ones and vice versa. A lot of that h...

Episode 29: How to Compete Online with a Small Budget

Larger companies get most of the press and excitement with their 6 and 7 figure marketing budgets, but the majority of clients we work with are smaller. And smaller c...

Episode 28: Traffic & CRO--A Match Made in Heaven

Today, Jon & Ryan talk about how Digital Marketing and CRO work together to create a scenario where one plus one really equals three or four. When these combine it It ...

Episode 27: Capitalizing on 2020 to Push for More in 2021

The official data from the Census Bureau has stated that through Q3, e-commerce was up 32% year-over-year in 2020. By no means should a company complain when they're u...

Episode 26: Laws of Conversion (Part Two)

How does one break down optimization into some key principles? In episode #24, Jon started talking through his eight laws of conversion. The first four were: It's h...

Episode 25: Are You Missing Out?

As business owners, we’re always worried about missing out. Many businesses owners we talk with seem to regularly have FOMO (fear of missing out) when it comes to mark...

Episode 24: Laws of Conversion (Part One)

Today, is the first in a two part series about the first four principles of the world of Conversion Rate Optimization. What are these fundamental truths, and how can I...

Episode 23: Amazon: How and Why to Drive Traffic

It's hard to talk about E-commerce and driving traffic without thinking about Amazon. How do you find new customers there? Should you run on ads on Amazon? Ryan has th...

Episode 22: 7 Types of Customers and How to Convert Each of Them

There are seven different types of people that you're going to find coming to your site. And if you can understand who these people are in each one of their buckets, y...

Episode 21: What does YOUR data say about Cyber Week?

With Cyber Week just in the rear view mirror, we’ve got a lot of questions for Ryan...Outside of revenue, how does a brand know if they were successful for Cyber Week?...

Episode 20: Dark Patterns

Psychology plays an important part in business no matter what business you’re in or how you’re getting sales. The best tactics to convince us to spend money are the o...

Episode 19: Is All Traffic Good Traffic?

Most online businesses are hooked on traffic. It's like a drug –– they think if they just get more traffic, all their problems go away. Because traffic equals sales, r...

Episode 18: Email Capture Popups

It seems most brands are using email popups on their website. Today Jon dismantles this practice with passion, explaining why they're bad for everyone, and offering be...

Episode 17: The Halo Effect of Google Shopping

We know that internet traffic doesn't operate in silos. No matter what method you are using to drive traffic and sales, there's always going to be a halo effect. Today...

Episode 16: Discounting for Conversion Rates

So many Ecommerce stores offer discounts. Should you? Today Jon breaks down why discounts are probably doing more harm than good for your brand, and offers some better...

Episode 15: Buy on Google and Your Brand

Google recently dropped all commission fees on their "Buy on Google" platform. On the surface-level this seems like a very intriguing offer. But Ryan here is to explai...

Episode 14: The Future of CRO

How can you prepare your businesses for operating in a future that has yet to be determined? Today, Jon explores the future of CRO. With such a high volume of transa...

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