All Episodes

Displaying episodes 31 - 56 of 56 in total

Episode 25: Are You Missing Out?

As business owners, we’re always worried about missing out. Many businesses owners we talk with seem to regularly have FOMO (fear of missing out) when it comes to mark...

Episode 24: Laws of Conversion (Part One)

Today, is the first in a two part series about the first four principles of the world of Conversion Rate Optimization. What are these fundamental truths, and how can I...

Episode 23: Amazon: How and Why to Drive Traffic

It's hard to talk about E-commerce and driving traffic without thinking about Amazon. How do you find new customers there? Should you run on ads on Amazon? Ryan has th...

Episode 22: 7 Types of Customers and How to Convert Each of Them

There are seven different types of people that you're going to find coming to your site. And if you can understand who these people are in each one of their buckets, y...

Episode 21: What does YOUR data say about Cyber Week?

With Cyber Week just in the rear view mirror, we’ve got a lot of questions for Ryan...Outside of revenue, how does a brand know if they were successful for Cyber Week?...

Episode 20: Dark Patterns

Psychology plays an important part in business no matter what business you’re in or how you’re getting sales. The best tactics to convince us to spend money are the o...

Episode 19: Is All Traffic Good Traffic?

Most online businesses are hooked on traffic. It's like a drug –– they think if they just get more traffic, all their problems go away. Because traffic equals sales, r...

Episode 18: Email Capture Popups

It seems most brands are using email popups on their website. Today Jon dismantles this practice with passion, explaining why they're bad for everyone, and offering be...

Episode 17: The Halo Effect of Google Shopping

We know that internet traffic doesn't operate in silos. No matter what method you are using to drive traffic and sales, there's always going to be a halo effect. Today...

Episode 16: Discounting for Conversion Rates

So many Ecommerce stores offer discounts. Should you? Today Jon breaks down why discounts are probably doing more harm than good for your brand, and offers some better...

Episode 15: Buy on Google and Your Brand

Google recently dropped all commission fees on their "Buy on Google" platform. On the surface-level this seems like a very intriguing offer. But Ryan here is to explai...

Episode 14: The Future of CRO

How can you prepare your businesses for operating in a future that has yet to be determined? Today, Jon explores the future of CRO. With such a high volume of transa...

Episode 13: SEM Budget Forecasting

Today, Jon asks how to determine what your SEM budget should be...and Ryan explains why the answer may actually be to have no budget at all For all your digital marke...

Episode 12: CRO's Role in Ecommerce Growth

In every business there are tools specific to that industry or type of business that will help them grow. Ecommerce is no different. CRO is one of the most important ...

Episode 11: What Makes SEM Difficult to DIY Well?

There are so many folks selling “search engine” services these days. And a lot of that is “snake oil” –– especially when you talk about “search engine optimization” or...

Episode 10: Optimizing Category Pages

Today Jon takes a look at how to improve your category pages on your website. He'll explore what you should know about headers, footers, navigation, bread crumbs, and ...

Episode 9: Amazon: Fight or Join?

Most Ecommerce brands are starting to feel like they can’t beat Amazon and thus, they must join them. Ryan unpacks the benefits of joining Amazon and the things you ne...

Episode 8: Selling on Social

Ryan unpacks the different social media platforms and how you can use them to sell your product. He explains where you should start and then where you can test the wat...

Episode 7: What Makes CRO Difficult to DIY?

Jon explores the nuances of CRO and explains why it can be so difficult to take a DIY approach with it. He also offers a few tips for those just starting out to improv...

Episode 6: PPC Automation

Ryan explores whether you should or shouldn’t use PPC automation tools to assist you in your paid search efforts. The answer isn’t so simple. For all your PPC needs c...

Episode 5: Post-Purchase CRO

Jon dives into why Conversion Rate Optimization doesn’t stop after the purchase and the different points after-purchase that you need to optimize in order to drive hig...

Episode 4: Remarketing and Re-engaging Your Audience

Ryan is excited to dive into the often overlooked remarketing options for re-engaging those prospects who don't convert on their first visit to your commerce website. ...

Episode 3: COVID-19 and E-commerce

As the coronavirus pandemic is changing the game for businesses around the world, Jon and Ryan offer some timely advice on what you can do to propel your ecommerce bus...

Episode 2: Goal Setting for Conversion Rate Optimization

Jon outlines what businesses should be paying attention to as they begin the CRO process, in order to make sure your commerce website's revenue continues to grow over ...

Episode 1: Goal Setting for Paid Search

Are your marketing goals lining up with the goals you've set to grow your business overall? Many business owners or executive teams set goals for their online marketi...

Episode 0: Introduction

Hosts Ryan Garrow and Jon MacDonald introduce themselves, and share what you can expect from their podcast about building a better ecommerce growth engine.

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