About the show

Hosts Jon MacDonald and Ryan Garrow want to help businesses be more effective at driving high quality traffic to your site, and making sure that traffic converts from a visitor to a buyer, by sharing the secrets that have helped some of the brands big and small to drive the right traffic to their sites, and convert that traffic into customers at a rate well above their peers.

Episodes

  • Episode 12: CRO's Role in Ecommerce Growth

    August 4th, 2020  |  29 mins 59 secs
    business, conversion rate, conversion rate optimization, cro, ecommerce

    In every business there are tools specific to that industry or type of business that will help them grow. Ecommerce is no different. CRO is one of the most important tools to grow an Ecommerce business. Today, Jon dives into the role CRO plays in Ecommerce businesses.

  • Episode 11: What Makes SEM Difficult to DIY Well?

    July 21st, 2020  |  24 mins 21 secs
    diy sem, search engine marketing, sem, seo

    There are so many folks selling “search engine” services these days. And a lot of that is “snake oil” –– especially when you talk about “search engine optimization” or SEO. And this no doubt bleeds over into the SEM – or “search engine marketing” field too. Today Ryan unpacks just exactly why SEM is so hard to do yourself.

  • Episode 10: Optimizing Category Pages

    July 7th, 2020  |  34 mins 3 secs

    Today Jon takes a look at how to improve your category pages on your website. He'll explore what you should know about headers, footers, navigation, bread crumbs, and more!

  • Episode 9: Amazon: Fight or Join?

    June 23rd, 2020  |  25 mins 57 secs
    amazon, amazon ecommerce, amazon shipping, ecommerce, selling on amazon

    Most Ecommerce brands are starting to feel like they can’t beat Amazon and thus, they must join them. Today Ryan unpacks the benefits of joining Amazon and the things you need to watch out for if you do.

  • Episode 8: Selling on Social

    June 8th, 2020  |  33 mins 6 secs
    facebook, facebook shops, google, instagram, social media marketing, tiktok, youtube

    Ryan unpacks the different social media platforms and how you can use them to sell your product. He explains where you should start and then were you can test the waters next. Jon and Ryan also provide an update about what you need to know about the recently released Facebook Shops.

  • Episode 7: What Makes CRO Difficult to DIY?

    May 25th, 2020  |  29 mins 45 secs
    conversion rate optimization, cro, cro diy, ecommerce

    Jon explores the nuances of CRO and explains why it can be so difficult to take a DIY approach with it. He also offers a few tips for those just starting out to improve your CRO without spending a whole lot.

  • Episode 6: PPC Automation

    May 12th, 2020  |  27 mins 13 secs
    advertising, business, digital marketing, google ads, marketing, microsoft advertising, paid search, ppc, ppc automation

    Ryan explores whether you should or shouldn’t use PPC automation tools to assist you in your paid search efforts. The answer isn’t so simple.

  • Episode 5: Post-Purchase CRO

    April 28th, 2020  |  31 mins 38 secs
    after purchase, cro, ecommerce, email marketing, online shopping, post-purchase, post-purchase cro

    Jon dives into why Conversion Rate Optimization doesn’t stop after the purchase and the different points after-purchase that you need to optimize in order to drive higher revenues.

  • Episode 4: Remarketing and Re-engaging Your Audience

    April 14th, 2020  |  31 mins 28 secs
    conversion, e-commerce, pixel tracking, remarking

    Ryan is excited to dive into the often overlooked remarketing options for re-engaging those prospects who don't convert on their first visit to your commerce website.

  • Episode 3: COVID-19 and E-commerce

    March 26th, 2020  |  33 mins 40 secs

    As the coronavirus pandemic is changing the game for businesses around the world, Jon and Ryan offer some timely advice on what you can do to propel your ecommerce business forward instead of just sitting on the sidelines.

  • Episode 2: Goal Setting for Conversion Rate Optimization

    March 17th, 2020  |  35 mins 10 secs

    Jon outlines what businesses should be paying attention to as they begin the CRO process, in order to make sure your commerce website's revenue continues to grow over time.

  • Episode 1: Goal Setting for Paid Search

    March 3rd, 2020  |  31 mins 5 secs

    Are your marketing goals lining up with the goals you've set to grow your business overall?