Jon MacDonald (The Good) and Ryan Garrow (Logical Position) are bringing decades of combined experience advising globally-recognized brands to the table in a bi-weekly podcast called Drive and Convert.

Subscribe if you're interested in learning how to drive more quality traffic to your site and how to convert more of those website visitors into customers. You'll get a specific, actionable piece of advice at least 2-4 times per month.


Latest Episodes

Episode 69: Why Brand-First CRO Won’t Replace User-First CRO

In this episode, Jon and Ryan talk about the ongoing debate between brand-first and user-first CRO. They discuss what brand-first CRO means, the pros and cons of each ...

Episode 68: Can Sharing Data Help You Win?

In this episode, Jon and Ryan talk about the importance of sharing data. They discuss the pros and cons of building a group with similar businesses to compare testing ...

Episode 67: Optimizing Your Website for Black Friday and Cyber Monday

In this episode, Ryan and Jon talk about how to optimize your website to drive more revenue for your brand this Black Friday and Cyber Monday. They cover the importanc...

Episode 66: The Importance of Feeds

In this episode, Ryan and Jon talk about importance of feeds for ecommerce brands. They discuss why feeds are so important now and how to optimize yours for more traff...

Episode 65: Leveraging Social Proof To Improve Your Conversion Rate

In this episode, Ryan and Jon talk about the power of social proof. They cover its impact on conversion optimization, different types to use, and how you can collect a...

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