Hosts Jon MacDonald and Ryan Garrow want to help businesses be more effective at driving high quality traffic to your site, and making sure that traffic converts from a visitor to a buyer, by sharing the secrets that have helped some of the brands big and small to drive the right traffic to their sites, and convert that traffic into customers at a rate well above their peers.
August 4th, 2020 | 29 mins 59 secs
business, conversion rate, conversion rate optimization, cro, ecommerce
In every business there are tools specific to that industry or type of business that will help them grow. Ecommerce is no different. CRO is one of the most important tools to grow an Ecommerce business. Today, Jon dives into the role CRO plays in Ecommerce businesses.
July 21st, 2020 | 24 mins 21 secs
diy sem, search engine marketing, sem, seo
There are so many folks selling “search engine” services these days. And a lot of that is “snake oil” –– especially when you talk about “search engine optimization” or SEO. And this no doubt bleeds over into the SEM – or “search engine marketing” field too. Today Ryan unpacks just exactly why SEM is so hard to do yourself.
July 7th, 2020 | 34 mins 3 secs
Today Jon takes a look at how to improve your category pages on your website. He'll explore what you should know about headers, footers, navigation, bread crumbs, and more!
June 23rd, 2020 | 25 mins 57 secs
amazon, amazon ecommerce, amazon shipping, ecommerce, selling on amazon
Most Ecommerce brands are starting to feel like they can’t beat Amazon and thus, they must join them. Today Ryan unpacks the benefits of joining Amazon and the things you need to watch out for if you do.
June 8th, 2020 | 33 mins 6 secs
facebook, facebook shops, google, instagram, social media marketing, tiktok, youtube
Ryan unpacks the different social media platforms and how you can use them to sell your product. He explains where you should start and then were you can test the waters next. Jon and Ryan also provide an update about what you need to know about the recently released Facebook Shops.
May 25th, 2020 | 29 mins 45 secs
conversion rate optimization, cro, cro diy, ecommerce
Jon explores the nuances of CRO and explains why it can be so difficult to take a DIY approach with it. He also offers a few tips for those just starting out to improve your CRO without spending a whole lot.
May 12th, 2020 | 27 mins 13 secs
advertising, business, digital marketing, google ads, marketing, microsoft advertising, paid search, ppc, ppc automation
Ryan explores whether you should or shouldn’t use PPC automation tools to assist you in your paid search efforts. The answer isn’t so simple.
April 28th, 2020 | 31 mins 38 secs
after purchase, cro, ecommerce, email marketing, online shopping, post-purchase, post-purchase cro
Jon dives into why Conversion Rate Optimization doesn’t stop after the purchase and the different points after-purchase that you need to optimize in order to drive higher revenues.
April 14th, 2020 | 31 mins 28 secs
conversion, e-commerce, pixel tracking, remarking
Ryan is excited to dive into the often overlooked remarketing options for re-engaging those prospects who don't convert on their first visit to your commerce website.
March 26th, 2020 | 33 mins 40 secs
As the coronavirus pandemic is changing the game for businesses around the world, Jon and Ryan offer some timely advice on what you can do to propel your ecommerce business forward instead of just sitting on the sidelines.
March 17th, 2020 | 35 mins 10 secs
Jon outlines what businesses should be paying attention to as they begin the CRO process, in order to make sure your commerce website's revenue continues to grow over time.
March 3rd, 2020 | 31 mins 5 secs
Are your marketing goals lining up with the goals you've set to grow your business overall?