Episode 86: Where's the Traffic?
From struggling marketplaces to recent stock turmoil, Jon and Ryan explore the factors impacting traffic and sales in the ecommerce industry. They take a deep dive into how competition, economic factors, and changing consumer behavior are reshaping the e-commerce landscape.
In this week’s episode, they discuss powerful strategies for driving traffic and sales and how brands can leverage Google's algorithms to their advantage.
Listen to the full episode if you want to learn:
- How the decrease in search volume on Google affect transaction and sales volume
- What methods Amazon uses to drive traffic beyond search traffic
- How brands can leverage Google's algorithm to increase product discovery
- Why testing and experimentation are crucial for staying ahead of the competition
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
