In this episode, Jon and Ryan turn the page to 2023 and talk about the budget for traffic in the coming year. They talk about their expectations for 2023, what to include in your budget plan and what doesn’t need to be prioritized.
The future is impossible to predict, but we can always prepare for it. As the year comes to a close, Jon and Ryan shift focus to 2023 and talk about one thing you do control: your budget planning.
They give suggestions on what every ecommerce business should invest in and what they can do without in the coming year.
Listen to the full episode if you want to learn:
- Why you need to invest in customer acquisition
- What role affiliates and influencers can play in 2023
- Why social ads should not be a priority for next year
- Why you should still invest in SEO
If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.