Episode 69: Why Brand-First CRO Won’t Replace User-First CRO
In this episode, Jon and Ryan talk about the ongoing debate between brand-first and user-first CRO. They discuss what brand-first CRO means, the pros and cons of each approach and how to blend the two together in order to achieve the best results.
What’s more important–delivering a seamless journey for users or sticking to the branding guidelines driving this unique approach? This is the question people hope to answer when trying to choose between brand-first and user-first CRO. This week, Jon and Ryan suggest a third option: the best outcomes come from aligning user goals AND brand goals.
They discuss why there is an argument over brand-first and user-first CRO, finding a middle ground between the two and what CRO is ultimately about.
Listen to the full episode if you want to learn:
- Why branding is important
- Why customer experience can’t be replaced
- How to blend user goals and brand goals
If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.