Episode 66: The Importance of Feeds
In this episode, Ryan and Jon talk about importance of feeds for ecommerce brands. They discuss why feeds are so important now and how to optimize yours for more traffic.
Feeds are everywhere: Google, Bing, Walmart, Amazon, Facebook, Instagram. Anytime you see a product image and a price on some sort of app, it's probably coming from a feed. And even though they've been around for a while, it's more important than ever to understand how you can use them to your advantage.
With so much automation in the marketing world, some campaign details are out of our control. But, you can still optimize the inputs to a feed and that can be the difference between a shopper clicking on your product over a competitors.
In this episode, Ryan and Jon talk about the importance of feeds for ecommerce brands. They discuss why feeds are so important and how to optimize yours for more traffic.
Listen to the full episode if you want to learn:
- Why feeds are so important right now
- Where feeds begin and how they work
- How you can optimize your feeds for more traffic
If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.