Episode 65: Leveraging Social Proof To Improve Your Conversion Rate
In this episode, Ryan and Jon talk about the power of social proof. They cover its impact on conversion optimization, different types to use, and how you can collect and deploy it on your ecommerce website.
Getting others to promote your brand is infinitely more effective than promoting yourself. Face it, the glowing recommendation from a friend might be the only thing to convince brand loyalists to try a new product.
In this episode, Ryan and Jon talk about why social proof is one of the most powerful tools of persuasion sellers can employ and how to use it to improve your conversion rate.
Listen to the full episode if you want to learn:
- Why social proof is so effective
- Different types of social proof that can increase conversions
- How to collect and deploy it on your website
If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.