Episode 63: How Adopting A Culture Of Experimentation Can Drive Conversions
In this episode, Ryan and Jon talk about a major driver of successful and innovative companies: experimentation culture. They also cover the proven steps you can take to build a culture of experimentation in your own company.
There is one major driver of successful and innovative companies: experimentation culture. It begins with a willingness to ask the right questions and stay humble about the answers – data will drive your decision-making, not opinions. But, it's easier said than done.
In this episode, Ryan and Jon cover the proven steps you can take to build a culture of experimentation in your own company and share examples of brands already putting the steps into action.
Listen to the full episode if you want to learn:
- How to start developing a culture of experimentation
- Mindset shifts you need
- 6 steps to building an experimentation culture
- Real-life brands that put this practice into action
If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.