Episode 61: How Active Agers Shop Online (And How To Connect With Them)
In this episode, Ryan and Jon talk about the findings from The Good's latest research report all about online shoppers age 55+. They cover the habits, behaviors, and important ways to connect with this often forgotten about ecommerce audience.
One of the largest groups of online shoppers often surprises brands and marketers... adults over 55. While it's a mistake to ignore this key group of shoppers (and their disposable income), it's also tough to connect with them when there's a lack of understanding around their needs and habits. So, to fill that gap, the Good surveyed Active Agers on a large variety of ecommerce practices, attitudes, and their general outlook on digital commerce.
In this episode, Ryan and Jon talk about the findings and insights from The Good's latest research report published in collaboration with Age of Majority.
Listen to the full episode if you want to learn:
- How to understand and engage adults 55+
- Surprising (and unsurprising) insights about this group of shoppers
- How to build trust with Active Agers
- The best ways to connect and build trust
If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.