Episode 60: How To Win With Automation
In this episode, Ryan and Jon talk about the impending launch of Google’s new Performance Max tool, which has received mixed reviews from both brands and their advisors. They also cover how agencies and in-house teams should adjust their strategies in this new environment.
Soon enough, Google will be launching its new Performance Max campaign option. The addition has received mixed reviews from agencies and in-house teams alike, but ad managers will need to find a way to adjust their strategies in this new environment.
In this episode, Ryan and Jon provide a detailed overview of what Performance Max offers, how it fits into the existing set of tools and tech and what acquisition teams should be doing to prepare for the upcoming launch.
Listen to the full episode if you want to learn:
- What is performance max in Google Ads and why you should take it seriously
- How it is different from the existing toolset, and what that means for your campaigns
- What advertisers need to be doing to prepare and take advantage of this new feature
- Informed predictions about the long-term impact of Performance Max
If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.