In this episode, Ryan and Jon talk about the impending launch of Google’s new Performance Max tool, which has received mixed reviews from both brands and their advisors. They also cover how agencies and in-house teams should adjust their strategies in this new environment.
In this episode, Ryan and Jon provide a detailed overview of what Performance Max offers, how it fits into the existing set of tools and tech and what acquisition teams should be doing to prepare for the upcoming launch.
- What is performance max in Google Ads and why you should take it seriously
- How it is different from the existing toolset, and what that means for your campaigns
- What advertisers need to be doing to prepare and take advantage of this new feature
- Informed predictions about the long-term impact of Performance Max