Episode 59: Why Not Test Everything?
In this episode, Ryan and Jon talk about the risks associated with running high volume or high velocity testing programs. They also explain why a previous episode on rapid testing is a different (and better) approach.
A lot of CRO firms try to close a deal with an ecommerce brand by promising them that they will run “hundreds of tests,” sometimes over the course of just a few weeks! While that sounds like a great bang for your buck on the front end, it's probably not the best option for your company long-term.
In this episode, Ryan and Jon talk about the perils of high volume or high velocity testing programs. They also revisit the concept of "rapid testing," including why it's a different (and better) approach than programs built entirely on volume of tests.
Listen to the full episode if you want to learn:
- Why, when it comes to testing and optimization, more doesn't always equal better
- What risks come along with high volume and high velocity testing
- How to know the difference between a good deal and a "too good to be true" deal
- How “rapid testing” is a similar, but better approach to optimizing your site
If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.