In this episode, Ryan and Jon talk about how brands should be evaluating marketplaces like Amazon and Walmart as a potential contributor to their overall growth strategy. The goal is to clear up some misconceptions and present a realistic assessment of marketplaces as growth levers.
In this episode, Ryan and Jon assess the current landscape around marketplaces and provide a balanced recommendation for ecommerce brands who are considering adding marketplaces to their growth strategy for 2022.
- How big the opportunity for "marketplaces" really is
- What surprised Ryan and Jon about marketplace activity in 2021
- How to determine if joining a marketplace is right for your brand
- What opportunities and challenges are on the horizon for 2022