Episode 47

Rapid Testing – The Next Evolution of CRO?

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About this Episode

Traditional conversion rate optimization is built around achieving statistically significant results through a combination of research and testing. It can be expensive and time-consuming, but it also carries a >90% confidence level.

In this episode, Ryan and Jon talk about the merits and challenges of another optimization approach known as Rapid Testing. It requires less time, traffic, and resources, but also provides less confidence in the efficacy of the results.

Listen to the full episode if you want to learn:

  1. What separates Rapid Testing from traditional CRO methods
  2. Which businesses are a good fit for Rapid Testing
  3. The benefits and challenges of implementing a Rapid Testing program
  4. What kind of results are typical of a successful Rapid Testing program

If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.