Episode 26

Laws of Conversion (Part Two)


February 16th, 2021

29 mins 16 secs

Your Hosts

About this Episode

How does one break down optimization into some key principles? In episode #24, Jon started talking through his eight laws of conversion. The first four were:

  1. It's hard to read the label from inside the jar.
  2. People come to your website for only two reasons: to purchase, or to research.
  3. Your goals are aligned with customers, both of you want a conversion.
  4. Competitive research is not data.

Today, Jon and Ryan pick up where they left out and give you Jon's final four laws of conversions.