Laws of Conversion (Part Two)

How does one break down optimization into some key principles? In episode #24, Jon started talking through his eight laws of conversion. The first four were:

1. It's hard to read the label from inside the jar.
2. People come to your website for only two reasons: to purchase, or to research.
3. Your goals are aligned with customers, both of you want a conversion.
4. Competitive research is not data.

Today, Jon and Ryan pick up where they left out and give you Jon's final four laws of conversions.

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