How does one break down optimization into some key principles? In episode #24, Jon started talking through his eight laws of conversion. The first four were:
- It's hard to read the label from inside the jar.
- People come to your website for only two reasons: to purchase, or to research.
- Your goals are aligned with customers, both of you want a conversion.
- Competitive research is not data.
Today, Jon and Ryan pick up where they left out and give you Jon's final four laws of conversions.