Episode 26: Laws of Conversion (Part Two)
How does one break down optimization into some key principles? In episode #24, Jon started talking through his eight laws of conversion. The first four were: It's hard to read the label from inside the jar. People come to your website for only two reasons: to purchase, or to research. Your goals are aligned with customers, both of you want a conversion. Competitive research is not data. Today, Jon and Ryan pick up where they left out and give you Jon's final four laws of conversions. www.thegood.com
How does one break down optimization into some key principles? In episode #24, Jon started talking through his eight laws of conversion. The first four were:
- It's hard to read the label from inside the jar.
- People come to your website for only two reasons: to purchase, or to research.
- Your goals are aligned with customers, both of you want a conversion.
- Competitive research is not data.
Today, Jon and Ryan pick up where they left out and give you Jon's final four laws of conversions.
