Episode 24

Laws of Conversion (Part One)


January 19th, 2021

25 mins 22 secs

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About this Episode

Today, is the first in a two part series about the first four principles of the world of Conversion Rate Optimization. What are these fundamental truths, and how can I break down optimization from a high level to not focus so much on the tactics? Everybody goes directly to the tactics, but what are the overarching things that a brand needs to know and be thinking about? Today, Jon breaks it all down.