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Latest Episodes
Episode 105: Social Traffic in 2024
It’s no secret that the iOS update in 2021 hurt Meta. In this week’s episode, Jon and Ryan delve into the aftermath of the iOS update. They discuss the challenges of n...
Episode 104: How to Optimize for Both DTC and Wholesale
There is nothing more frustrating to a business than losing out on a sale because their website was optimized for one audience and, in turn, alienated a whole second s...
Episode 103: How to Find and Utilize the Right Marketing Experts
Jon and Ryan discuss the challenges and importance of wisely selecting and utilizing marketing experts. They cover the pitfalls of deceptive marketing claims and the i...
Episode 102: Why You Shouldn’t Neglect the Post-Purchase Phase - Behind the Click Deep Dive
The digital journey doesn’t end at the checkout.Jon and Ryan discuss the importance of post-purchase optimization and the impact it has on growing an online brand. The...
Episode 101: Is Microsoft Ads Worth Your Time?
Jon and Ryan provide valuable insights into the world of Microsoft Ads. The discussion kicks off with an exploration of recent developments at Microsoft, including the...
