August 18th, 2020 | 25 mins 54 secs
digital marketing, google ads, sem, sem budget
Today, Jon asks what how to determine what your SEM budget should be...and Ryan explains why the answer may actually be to have no budget at all
July 21st, 2020 | 24 mins 21 secs
diy sem, search engine marketing, sem, seo
There are so many folks selling “search engine” services these days. And a lot of that is “snake oil” –– especially when you talk about “search engine optimization” or SEO. And this no doubt bleeds over into the SEM – or “search engine marketing” field too. Today Ryan unpacks just exactly why SEM is so hard to do yourself.