October 13th, 2020 | 23 mins 42 secs
digital marketing, ecommerce, google shopping, halo effect
We know that internet traffic doesn't operate in silos. No matter what method you are using to drive traffic and sales, there's always going to be a halo effect. Today Jon and Ryan chat about Google Shopping, but more specifically the effect it has on other channels.
August 18th, 2020 | 25 mins 54 secs
digital marketing, google ads, sem, sem budget
Today, Jon asks what how to determine what your SEM budget should be...and Ryan explains why the answer may actually be to have no budget at all
May 12th, 2020 | 27 mins 13 secs
advertising, business, digital marketing, google ads, marketing, microsoft advertising, paid search, ppc, ppc automation
Ryan explores whether you should or shouldn’t use PPC automation tools to assist you in your paid search efforts. The answer isn’t so simple.