About the show

Hosts Jon MacDonald and Ryan Garrow want to help businesses be more effective at driving high quality traffic to your site, and making sure that traffic converts from a visitor to a buyer, by sharing the secrets that have helped some of the brands big and small to drive the right traffic to their sites, and convert that traffic into customers at a rate well above their peers.


  • Episode 22: 7 Types of Customers and How to Convert Each of Them

    December 22nd, 2020  |  34 mins 28 secs

    There are seven different types of people that you're going to find coming to your site. And if you can understand who these people are in each one of their buckets, you're going to be able to help each one of them convert because they're all going to look at your site a little bit differently. So how do we understand who they are? And what do we need want to know how do we convert these people? Jon's got the answers!

  • Episode 21: What does YOUR data say about Cyber Week?

    December 8th, 2020  |  27 mins 27 secs
    black friday, cyber monday, cyberweek

    With Cyber Week just in the rear view mirror, we’ve got a lot of questions for Ryan...Outside of revenue, how does a brand know if they were successful for Cyber Week? How do they know if money was left on the table? Or their goals were misaligned? What were the common missed opportunities in search engine marketing? What does a brand’s data say about their Cyber Week performance? When a brand looks back at their ecommerce data for Cyber Week, what should they be looking for? We've got even more questions, and we’re very fortunate to have access to Ryan who has answers!

  • Episode 20: Dark Patterns

    November 24th, 2020  |  22 mins 46 secs
    dark patterns, psychology

    Psychology plays an important part in business no matter what business you’re in or how you’re getting sales. The best tactics to convince us to spend money are the ones we’re not aware of. Retail stores have been using music, scents, and merchandising to get us to spend more money for decades if not centuries. Those tactics online now have a name and its Dark Patterns. Jon explain just what Dark Patterns are and why your brand should avoid using them.

  • Episode 19: Is All Traffic Good Traffic?

    November 10th, 2020  |  24 mins 28 secs
    qualified buyers, quality traffic, site traffic

    Most online businesses are hooked on traffic. It's like a drug –– they think if they just get more traffic, all their problems go away. Because traffic equals sales, right? On the surface that seems right, but Ryan is here to dig deeper, and explain why that isn’t the whole story.

  • Episode 18: Email Capture Popups

    October 27th, 2020  |  34 mins 51 secs
    email, email capture, email popups

    It seems most brands are using email popups, on their website. Today, Jon dismantles this practice with a passion, explaining why they're bad for everyone, and offering better alternatives.

  • Episode 17: The Halo Effect of Google Shopping

    October 13th, 2020  |  23 mins 42 secs
    digital marketing, ecommerce, google shopping, halo effect

    We know that internet traffic doesn't operate in silos. No matter what method you are using to drive traffic and sales, there's always going to be a halo effect. Today Jon and Ryan chat about Google Shopping, but more specifically the effect it has on other channels.

  • Episode 16: Discounting for Conversion Rates

    September 29th, 2020  |  24 mins 21 secs

    So many Ecommerce stores offer discounts. Should you? Today Jon breaks down why discounts are probably doing more harm than good for your brand, and offers some better alternatives.

  • Episode 15: Buy on Google and Your Brand

    September 15th, 2020  |  26 mins 40 secs
    buy on google, ecommerce, google

    Google recently dropped all commission fees on their "Buy on Google" platform. On the surface-level this seems like a very intriguing offer. But Ryan here is to explain why "Buy on Google" may not be the best thing for your brand.

  • Episode 14: The Future of CRO

    September 1st, 2020  |  24 mins 48 secs
    business, conversion rate, conversion rate optimization, cro, ecommerce

    How can you prepare your businesses for operating in a future that has yet to be determined? Today, Jon explores the future of CRO. With such a high volume of transactions happening on Amazon and Shopify are we nearing the end of incremental improvement from CRO?

    For help with your CRO visit:

  • Episode 13: SEM Budget Forecasting

    August 18th, 2020  |  25 mins 54 secs
    digital marketing, google ads, sem, sem budget

    Today, Jon asks what how to determine what your SEM budget should be...and Ryan explains why the answer may actually be to have no budget at all

  • Episode 12: CRO's Role in Ecommerce Growth

    August 4th, 2020  |  29 mins 59 secs
    business, conversion rate, conversion rate optimization, cro, ecommerce

    In every business there are tools specific to that industry or type of business that will help them grow. Ecommerce is no different. CRO is one of the most important tools to grow an Ecommerce business. Today, Jon dives into the role CRO plays in Ecommerce businesses.

  • Episode 11: What Makes SEM Difficult to DIY Well?

    July 21st, 2020  |  24 mins 21 secs
    diy sem, search engine marketing, sem, seo

    There are so many folks selling “search engine” services these days. And a lot of that is “snake oil” –– especially when you talk about “search engine optimization” or SEO. And this no doubt bleeds over into the SEM – or “search engine marketing” field too. Today Ryan unpacks just exactly why SEM is so hard to do yourself.