About the show

Hosts Jon MacDonald and Ryan Garrow want to help businesses be more effective at driving high quality traffic to your site, and making sure that traffic converts from a visitor to a buyer, by sharing the secrets that have helped some of the brands big and small to drive the right traffic to their sites, and convert that traffic into customers at a rate well above their peers.


  • Episode 5: Post-Purchase CRO

    April 28th, 2020  |  31 mins 38 secs
    after purchase, cro, ecommerce, email marketing, online shopping, post-purchase, post-purchase cro

    Jon dives into why Conversion Rate Optimization doesn’t stop after the purchase and the different points after-purchase that you need to optimize in order to drive higher revenues.

  • Episode 4: Remarketing and Re-engaging Your Audience

    April 14th, 2020  |  31 mins 28 secs
    conversion, e-commerce, pixel tracking, remarking

    Ryan is excited to dive into the often overlooked remarketing options for re-engaging those prospects who don't convert on their first visit to your commerce website.

  • Episode 3: COVID-19 and E-commerce

    March 26th, 2020  |  33 mins 40 secs

    As the coronavirus pandemic is changing the game for businesses around the world, Jon and Ryan offer some timely advice on what you can do to propel your ecommerce business forward instead of just sitting on the sidelines.

  • Episode 2: Goal Setting for Conversion Rate Optimization

    March 17th, 2020  |  35 mins 10 secs

    Jon outlines what businesses should be paying attention to as they begin the CRO process, in order to make sure your commerce website's revenue continues to grow over time.

  • Episode 1: Goal Setting for Paid Search

    March 3rd, 2020  |  31 mins 5 secs

    Are your marketing goals lining up with the goals you've set to grow your business overall?

  • Episode 0: Introduction

    February 18th, 2020  |  3 mins 24 secs

    Hosts Ryan Garrow and Jon MacDonald introduce themselves, and share what you can expect from their podcast about building a better ecommerce growth engine.