Hosts Jon MacDonald and Ryan Garrow want to help businesses be more effective at driving high quality traffic to your site, and making sure that traffic converts from a visitor to a buyer, by sharing the secrets that have helped some of the brands big and small to drive the right traffic to their sites, and convert that traffic into customers at a rate well above their peers.
June 8th, 2021 | 30 mins 45 secs
Digital marketing can start the fire, but CRO adds fuel to the fire. Yet, it seems every business has this bank of excuses on why CRO can't happen now, or why it doesn't make sense. Today Jon overcomes these objections and explains why CRO can be of such a high value to your business.
May 25th, 2021 | 26 mins 5 secs
new advertising platforms, social media, tiktok
There's no end to new platforms popping up and claiming to be the next great source of traffic to your business. First there was Yahoo. Then Google. Then Facebook. Then Twitter. Then Instagram. Then TikTok. Then… well, the list goes on and it will forever be growing too.
So, how do you decide which one to test and how to gauge the success or failure of these new exciting ways to spend your marketing dollars to generate business? Luckily Ryan is here is to break it all down for us.
May 11th, 2021 | 30 mins 49 secs
Product descriptions may seem straightforward, but if done right they can significantly improve conversion rates. Today Jon explains why product descriptions are one of the most effective changes you can change to your website and how to write great product descriptions that will convert.
April 27th, 2021 | 20 mins 59 secs
onsite seo, seo
Traffic sources can come from a number of places, but for most companies the largest source is Google. And things can get confusing when it comes to organic traffic versus paid ads.There are a number of things that can affect organic traffic and paid traffic in Google, and it can get confusing quickly. Today Ryan clears things up and tells you how things work when it comes to SEO and Paid Search in Google.
April 13th, 2021 | 25 mins 21 secs
data, data collection
In the Ecommerce world, it's almost always about the data. But what works well for large organizations may not work well for small ones and vice versa. A lot of that has to do with how much data you have, and large organizations tend to have more. So where should different size organizations starts as far as collecting data and making use of it? And why do we need data in the Ecommerce world?
March 30th, 2021 | 25 mins 37 secs
Larger companies get most of the press and excitement with their 6 and 7 figure marketing budgets, but the majority of clients we work with are smaller. And smaller companies have to do things a little differently than the big guys. What impact does a small budget have on driving traffic? How should small budget brands compete online?
March 16th, 2021 | 30 mins 53 secs
Today Jon & Ryan talk about how Digital Marketing and CRO work together to create a scenario where one plus one really equals three or four. When they combine it becomes an explosion of revenue and profit. Today the guys why it is that these two things work so well together.
March 2nd, 2021 | 29 mins 28 secs
2021, digital marketing
The official data from the Census Bureau has stated that through Q3, e-commerce was up 32% year-over-year in 2020. By no means should a company complain when they're up 32% during a pandemic, but there are times when a company should be concerned when they have 32% year-over-year growth. That sounds backwards, but business owners and marketing teams should have regular fear of missing out or FOMO, to help make sure that their brands aren't falling behind their competitors. Even when the numbers look good. That's the best time you can have all the cash in the world to reinvest. Today Ryan shows you how to push for more in 2021.
February 16th, 2021 | 29 mins 16 secs
conversation rate optimization, cro, laws of conversions
How does one break down optimization into some key principles? In episode #24, Jon started talking through his 8 laws of conversion. The first 4 were:
- It's hard to read the label from inside the jar.
- People come to your website for only two reasons: to purchase, or to research.
- Your goals are aligned with customers, both of you want a conversion.
- Competitive research is not data.
Today, Jon and Ryan pick up where they left out and give you Jon's final 4 laws of conversions.
February 2nd, 2021 | 27 mins 57 secs
ecommerce, fomo, marketing
As business owners, we’re always worried about missing out. Many businesses owners we talk with seem to regularly have FOMO (fear of missing out) when it comes to marketing: Are my goals right? Was optimization right? Was there an area of the market I didn’t pay attention to? During holiday periods, which is when we are recording this, everything is intensified and I find most business owners are stressed about this more. Especially in a year like 2020. Today we dive deeper into the details of how a business owner can uncover where they are missing out on valuable traffic, and therefore revenue… and if their FOMO is valid.
Connect with Ryan:
January 19th, 2021 | 25 mins 22 secs
Today is the first part in a two part series about the first four principles of the world of Conversion Rate Optimization. What are these fundamental truths, and how can I break down optimization from a high level to not focus so much on the tactics? Everybody goes directly to the tactics, but what are the overarching things that a brand needs to know and be thinking about? Today, Jon breaks it all down.
January 5th, 2021 | 30 mins 48 secs
amazon, amazon ads
It's hard to talk about E-commerce and driving traffic without thinking about Amazon. How do you find new customers there? Should you run on ads on Amazon? Ryan has the answers!