Jon MacDonald is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get website visitors to take action.
As President of The Good, Jon helped lead the advisory to become one of Oregon’s top 20 fastest growing private companies three years in a row. Jon is also a Forty Under 40 Award Winner, recognizing forty professionals under age 40 who have excelled in their field, shown tremendous leadership and are committed to their community.
Jon started his career as the sole web designer/developer for a start-up advertising agency during the dot-com boom. Throughout his career he has engaged with dozens of brands including Autodesk, Apple, Columbia Sportswear, Comcast, Cisco, General Electric, Harley-Davidson, HP, Intel, Microsoft, Nationwide Insurance, Nike, Nokia, Red Bull, UPS, Vodafone and Xerox.
Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO). Jon is based in Portland, Oregon.
April 28th, 2020 | 31 mins 38 secs
after purchase, cro, ecommerce, email marketing, online shopping, post-purchase, post-purchase cro
Jon dives into why Conversion Rate Optimization doesn’t stop after the purchase and the different points after-purchase that you need to optimize in order to drive higher revenues.
April 14th, 2020 | 31 mins 28 secs
conversion, e-commerce, pixel tracking, remarking
Ryan is excited to dive into the often overlooked remarketing options for re-engaging those prospects who don't convert on their first visit to your commerce website.
March 26th, 2020 | 33 mins 40 secs
As the coronavirus pandemic is changing the game for businesses around the world, Jon and Ryan offer some timely advice on what you can do to propel your ecommerce business forward instead of just sitting on the sidelines.
March 17th, 2020 | 35 mins 10 secs
Jon outlines what businesses should be paying attention to as they begin the CRO process, in order to make sure your commerce website's revenue continues to grow over time.
March 3rd, 2020 | 31 mins 5 secs
Are your marketing goals lining up with the goals you've set to grow your business overall?
February 18th, 2020 | 3 mins 24 secs
Hosts Ryan Garrow and Jon MacDonald introduce themselves, and share what you can expect from their podcast about building a better ecommerce growth engine.