Episode Archive

18 episodes of Drive and Convert since the first episode, which aired on February 18th, 2020.

  • Episode 17: The Halo Effect of Google Shopping

    October 13th, 2020  |  23 mins 42 secs
    digital marketing, ecommerce, google shopping, halo effect

    We know that internet traffic doesn't operate in silos. No matter what method you are using to drive traffic and sales, there's always going to be a halo effect. Today Jon and Ryan chat about Google Shopping, but more specifically the effect it has on other channels.

  • Episode 16: Discounting for Conversion Rates

    September 29th, 2020  |  24 mins 21 secs

    So many Ecommerce stores offer discounts. Should you? Today Jon breaks down why discounts are probably doing more harm than good for your brand, and offers some better alternatives.

  • Episode 15: Buy on Google and Your Brand

    September 15th, 2020  |  26 mins 40 secs
    buy on google, ecommerce, google

    Google recently dropped all commission fees on their "Buy on Google" platform. On the surface-level this seems like a very intriguing offer. But Ryan here is to explain why "Buy on Google" may not be the best thing for your brand.

  • Episode 14: The Future of CRO

    September 1st, 2020  |  24 mins 48 secs
    business, conversion rate, conversion rate optimization, cro, ecommerce

    How can you prepare your businesses for operating in a future that has yet to be determined? Today, Jon explores the future of CRO. With such a high volume of transactions happening on Amazon and Shopify are we nearing the end of incremental improvement from CRO?

    For help with your CRO visit:
    https://thegood.com/

  • Episode 13: SEM Budget Forecasting

    August 18th, 2020  |  25 mins 54 secs
    digital marketing, google ads, sem, sem budget

    Today, Jon asks what how to determine what your SEM budget should be...and Ryan explains why the answer may actually be to have no budget at all

  • Episode 12: CRO's Role in Ecommerce Growth

    August 4th, 2020  |  29 mins 59 secs
    business, conversion rate, conversion rate optimization, cro, ecommerce

    In every business there are tools specific to that industry or type of business that will help them grow. Ecommerce is no different. CRO is one of the most important tools to grow an Ecommerce business. Today, Jon dives into the role CRO plays in Ecommerce businesses.

  • Episode 11: What Makes SEM Difficult to DIY Well?

    July 21st, 2020  |  24 mins 21 secs
    diy sem, search engine marketing, sem, seo

    There are so many folks selling “search engine” services these days. And a lot of that is “snake oil” –– especially when you talk about “search engine optimization” or SEO. And this no doubt bleeds over into the SEM – or “search engine marketing” field too. Today Ryan unpacks just exactly why SEM is so hard to do yourself.

  • Episode 10: Optimizing Category Pages

    July 7th, 2020  |  34 mins 3 secs

    Today Jon takes a look at how to improve your category pages on your website. He'll explore what you should know about headers, footers, navigation, bread crumbs, and more!

  • Episode 9: Amazon: Fight or Join?

    June 23rd, 2020  |  25 mins 57 secs
    amazon, amazon ecommerce, amazon shipping, ecommerce, selling on amazon

    Most Ecommerce brands are starting to feel like they can’t beat Amazon and thus, they must join them. Today Ryan unpacks the benefits of joining Amazon and the things you need to watch out for if you do.

  • Episode 8: Selling on Social

    June 8th, 2020  |  33 mins 6 secs
    facebook, facebook shops, google, instagram, social media marketing, tiktok, youtube

    Ryan unpacks the different social media platforms and how you can use them to sell your product. He explains where you should start and then were you can test the waters next. Jon and Ryan also provide an update about what you need to know about the recently released Facebook Shops.

  • Episode 7: What Makes CRO Difficult to DIY?

    May 25th, 2020  |  29 mins 45 secs
    conversion rate optimization, cro, cro diy, ecommerce

    Jon explores the nuances of CRO and explains why it can be so difficult to take a DIY approach with it. He also offers a few tips for those just starting out to improve your CRO without spending a whole lot.

  • Episode 6: PPC Automation

    May 12th, 2020  |  27 mins 13 secs
    advertising, business, digital marketing, google ads, marketing, microsoft advertising, paid search, ppc, ppc automation

    Ryan explores whether you should or shouldn’t use PPC automation tools to assist you in your paid search efforts. The answer isn’t so simple.