Hosts Jon MacDonald and Ryan Garrow want to help businesses be more effective at driving high quality traffic to your site, and making sure that traffic converts from a visitor to a buyer, by sharing the secrets that have helped some of the brands big and small to drive the right traffic to their sites, and convert that traffic into customers at a rate well above their peers.
April 27th, 2021 | 20 mins 59 secs
onsite seo, seo
Traffic sources can come from a number of places, but for most companies the largest source is Google. And things can get confusing when it comes to organic traffic versus paid ads.There are a number of things that can affect organic traffic and paid traffic in Google, and it can get confusing quickly. Today Ryan clears things up and tells you how things work when it comes to SEO and Paid Search in Google.
April 13th, 2021 | 25 mins 21 secs
data, data collection
In the Ecommerce world, it's almost always about the data. But what works well for large organizations may not work well for small ones and vice versa. A lot of that has to do with how much data you have, and large organizations tend to have more. So where should different size organizations starts as far as collecting data and making use of it? And why do we need data in the Ecommerce world?
March 30th, 2021 | 25 mins 37 secs
Larger companies get most of the press and excitement with their 6 and 7 figure marketing budgets, but the majority of clients we work with are smaller. And smaller companies have to do things a little differently than the big guys. What impact does a small budget have on driving traffic? How should small budget brands compete online?
March 16th, 2021 | 30 mins 53 secs
Today Jon & Ryan talk about how Digital Marketing and CRO work together to create a scenario where one plus one really equals three or four. When they combine it becomes an explosion of revenue and profit. Today the guys why it is that these two things work so well together.
March 2nd, 2021 | 29 mins 28 secs
2021, digital marketing
The official data from the Census Bureau has stated that through Q3, e-commerce was up 32% year-over-year in 2020. By no means should a company complain when they're up 32% during a pandemic, but there are times when a company should be concerned when they have 32% year-over-year growth. That sounds backwards, but business owners and marketing teams should have regular fear of missing out or FOMO, to help make sure that their brands aren't falling behind their competitors. Even when the numbers look good. That's the best time you can have all the cash in the world to reinvest. Today Ryan shows you how to push for more in 2021.
February 16th, 2021 | 29 mins 16 secs
conversation rate optimization, cro, laws of conversions
How does one break down optimization into some key principles? In episode #24, Jon started talking through his 8 laws of conversion. The first 4 were:
- It's hard to read the label from inside the jar.
- People come to your website for only two reasons: to purchase, or to research.
- Your goals are aligned with customers, both of you want a conversion.
- Competitive research is not data.
Today, Jon and Ryan pick up where they left out and give you Jon's final 4 laws of conversions.
February 2nd, 2021 | 27 mins 57 secs
ecommerce, fomo, marketing
As business owners, we’re always worried about missing out. Many businesses owners we talk with seem to regularly have FOMO (fear of missing out) when it comes to marketing: Are my goals right? Was optimization right? Was there an area of the market I didn’t pay attention to? During holiday periods, which is when we are recording this, everything is intensified and I find most business owners are stressed about this more. Especially in a year like 2020. Today we dive deeper into the details of how a business owner can uncover where they are missing out on valuable traffic, and therefore revenue… and if their FOMO is valid.
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January 19th, 2021 | 25 mins 22 secs
Today is the first part in a two part series about the first four principles of the world of Conversion Rate Optimization. What are these fundamental truths, and how can I break down optimization from a high level to not focus so much on the tactics? Everybody goes directly to the tactics, but what are the overarching things that a brand needs to know and be thinking about? Today, Jon breaks it all down.
January 5th, 2021 | 30 mins 48 secs
amazon, amazon ads
It's hard to talk about E-commerce and driving traffic without thinking about Amazon. How do you find new customers there? Should you run on ads on Amazon? Ryan has the answers!
December 22nd, 2020 | 34 mins 28 secs
There are seven different types of people that you're going to find coming to your site. And if you can understand who these people are in each one of their buckets, you're going to be able to help each one of them convert because they're all going to look at your site a little bit differently. So how do we understand who they are? And what do we need want to know how do we convert these people? Jon's got the answers!
December 8th, 2020 | 27 mins 27 secs
black friday, cyber monday, cyberweek
With Cyber Week just in the rear view mirror, we’ve got a lot of questions for Ryan...Outside of revenue, how does a brand know if they were successful for Cyber Week? How do they know if money was left on the table? Or their goals were misaligned? What were the common missed opportunities in search engine marketing? What does a brand’s data say about their Cyber Week performance? When a brand looks back at their ecommerce data for Cyber Week, what should they be looking for? We've got even more questions, and we’re very fortunate to have access to Ryan who has answers!
November 24th, 2020 | 22 mins 46 secs
dark patterns, psychology
Psychology plays an important part in business no matter what business you’re in or how you’re getting sales. The best tactics to convince us to spend money are the ones we’re not aware of. Retail stores have been using music, scents, and merchandising to get us to spend more money for decades if not centuries. Those tactics online now have a name and its Dark Patterns. Jon explain just what Dark Patterns are and why your brand should avoid using them.