Episode 26

Laws of Conversion (Part Two)

00:00:00
/
00:29:16

February 16th, 2021

29 mins 16 secs

Your Hosts
Tags

About this Episode

How does one break down optimization into some key principles? In episode #24, Jon started talking through his eight laws of conversion. The first four were:

  1. It's hard to read the label from inside the jar.
  2. People come to your website for only two reasons: to purchase, or to research.
  3. Your goals are aligned with customers, both of you want a conversion.
  4. Competitive research is not data.

Today, Jon and Ryan pick up where they left out and give you Jon's final four laws of conversions.

www.thegood.com